Continental Tableware — A New Name, Same Legacy
This rebranding marks an exciting new chapter for our company and reflects our commitment to clarity, growth, and reaffirming our legacy as South Africa’s trusted tableware brand.
Why the Change?
Clearing Up Ambiguity
For decades, many associated “China” in our name with products originating from China rather than the high-quality ceramic crockery we manufacture. However, “China” actually refers to a type of ceramic dinnerware renowned for its elegance and durability. As a proudly South African manufacturer, we wanted to remove this confusion and emphasize our local roots and craftsmanship.
Expanding Our Offerings
Our rebranding to Continental Tableware represents more than just a name change. It’s a signal of what’s to come! We’re excited to announce that we will soon expand into a complete range of tableware solutions. From plates to glassware and beyond, we’re building the full bundle to meet all your tableware needs. Watch this space!
Reclaiming Our Legacy
In the 1980s and 1990s, Continental was synonymous with quality tableware in South Africa. We supplied over 90% of the market, including homes, schools, restaurants, hotels, and hospitals. With this rebrand, we’re doubling down on our mission to once again become the go-to name for tableware in South Africa.
What Stays the Same?
While our name has changed, our dedication to crafting exceptional products remains unwavering. We continue to be a proudly South African manufacturer, driven by passion, innovation, and a deep respect for the heritage that has built our reputation.
The Future
This rebranding is more than a cosmetic change—it’s a declaration of our ambitions and a celebration of our proud history. We’re not just creating tableware; we’re building connections and elevating dining experiences across South Africa and beyond.
Join us on this exciting journey as Continental Tableware redefines the art of dining. Together, we’ll continue setting the table for generations to come.